How to Start a Successful Food Blog in 2024 in 6 Steps

Author: Veruska Anconitano, Award-Winning Food Travel Journalist, Sommelier & Outdoor LoverAuthor information
About the author
Veruska Anconitano
Veruska is a a food travel journalist with awards to her credit, such as World Best Food Travel Journalist. She holds a certification as a sommelier and she is also an ardent lover of the outdoors. Aside from this, Veruska is a Multilingual SEO and Localization Consultant and co-owns multiple websites that cater to a global audience.
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This post may contain affiliate links, meaning we may receive a small commission at no cost for you, if you purchase through these links.

If you’re interested in starting a food blog but don’t know where to begin, we’re here to help. With years of experience in the business, we’ve put together a free guide to walk you through the process of starting a food blog step-by-step, including tips on how to make money.

Starting a food blog can be a fun and rewarding experience, whether you’re doing it as a hobby or hoping to turn it into a career. However, it’s important to note that success requires time, effort, and patience. Don’t be misled by claims that starting a blog is an easy path to riches – it takes investment, skills, and dedication to make money from a food blog.

Nevertheless, with the right approach, making money from a food blog is entirely possible, whether it’s your primary source of income or a side hustle. If you’re ready to put in the effort and learn how to start a successful food blog, our guide is the perfect place to start.

How to start a food blog in 6 steps

This guide to starting a food blog will provide you with a comprehensive overview of the steps you need to take to get your blog up and running successfully. Drawing on our decades of experience as both bloggers and marketing professionals, we’ll provide you with expert insights and tips to help you get the most out of your blog.

1. Pick a Niche

In today’s crowded blogosphere, starting a successful generic food blog can be a significant challenge. To maximize your chances of success, we strongly recommend that you identify and focus on a specific niche within the food blogging topic.

However, it’s crucial to avoid a common mistake that many people make: choosing a niche simply because it’s trendy, even if they lack a personal interest or expertise in the topic. This approach often leads to a lack of engagement with the subject matter, which can result in a stagnant or ultimately unsuccessful food blog.

To ensure the best chances of success, it’s essential to select a niche that aligns with your own passions, interests, and expertise. This approach will help you stay focused, maintain your motivation, and differentiate your blog from others in the crowded food blogging space.

People are looking more and more for different angles, so it’s your opportunity to shine!


2. Pick a Name

Choosing a name for your food blog is an important step in establishing your brand and communicating your focus to your audience. It’s important to select a name that’s easy to remember and write, and that effectively captures the essence of your niche and expertise.

Take for example the name of The Foodellers, aka the website you’re browsing now: by reading the name you already know what’s our focus and our expertise.

When brainstorming ideas for your blog’s name, consider your niche and any specific words or themes associated with it. You may also want to think about whether you want to use your own name or create a specific brand name that’s more closely linked to your subject matter.

It’s important to have a few name ideas in mind, as it can be challenging to find the exact domain name you want. Be prepared to have alternative options in case your first choice isn’t available. Ultimately, the name you choose should be distinctive, memorable, and reflective of your unique perspective on food and cooking.

Once you’ve chosen your name, pick up your matching domain name on NameCheap.

3. Find a reliable web hosting

One of the most important decisions you’ll make when starting a food blog is selecting a reliable web hosting provider. Your hosting provider is responsible for providing the space where your blog will reside, allowing it to be published and accessed by readers.

There are many web hosting providers available, each with its own strengths and weaknesses. When choosing a provider, you’ll need to consider whether you want managed hosting or unmanaged hosting.

Managed hosting is a great option if you’re just starting with your food blog and don’t have much technical expertise. With managed hosting, your provider will handle all of the technical aspects of running your site, so you can focus on creating content and building your brand.

On the other hand, if you’re a tech-savvy person or have a developer on your team, you may prefer unmanaged hosting. With unmanaged hosting, you’ll have complete control over the technical aspects of your site, from server configuration to WordPress installation. Whatever hosting option you choose, make sure to select a reliable provider that can support your blog’s growth and ensure maximum uptime.

If you’re looking for managed hosting, we recommend Bluehost which offers a free domain name for the first year, a free SSL certificate included to guarantee your privacy, and WordPress installed on your space.

If you prefer unmanaged hosting, DigitalOcean is our choice: it’s designed for developers, and it’s highly customizable, so if you have an expert by your side you won’t have any problem at all.

If you go for BlueHost, you’ll be guided step-by-step through the process of getting WordPress installed on your food blog; if you go for DigitalOcean, it will be your responsibility to get WordPress up and running, following the recommendations from the hosting.

Chinese New Year Food

4. Install a WordPress theme

Once you’ve selected your hosting provider, you’ll need to install a CMS (content management system) to create and manage your blog content. WordPress is a popular choice among bloggers, brands, and businesses, thanks to its ease of use, flexibility, and SEO-friendliness.

Once you’ve installed WordPress, it’s time to choose a theme that will serve as the design foundation for your blog. There are thousands of WordPress themes available, both free and paid, so it’s important to evaluate several factors when selecting the best one for your needs:

  • Choose a theme that reflects your personality and the content you plan to produce. It should be aesthetically pleasing, easy to navigate, and include all the necessary features.
  • Select a responsive theme that can adapt to different viewing experiences, ensuring readers have a seamless browsing experience, whether using a computer or a mobile device.
  • Look for a user-friendly theme that allows you to manage your blog and make changes quickly and easily easily. While you may need the help of a web developer for certain aspects of your site, you should be able to make minimal changes without having to rely on others.

It’s important to remember that starting a food blog can be challenging, and it’s best to keep things simple and manageable at the beginning. Rather than overcomplicating your blog with too many features or trying to produce overly elaborate content, focus on creating simple, high-quality posts that showcase your unique perspective on food.

By starting with a manageable approach, you’ll be able to establish a solid foundation for your blog and gradually build upon it as you gain experience and expertise. This will help ensure that your blog remains flexible and adaptable and that you’re able to consistently produce engaging content that resonates with your readers.

These are some of Premium WordPress Themes you can choose for your food blog (): they are all customizable, easy to use, and easy to install.

We recommend using one of these three top food blogging WordPress themes:

FoodiePro is one of the most chosen themes for WordPress and it’s perfect for food blogs (hence, the name): it’s easily customizable and it comes with full support and full installation. Check out Foodie Pro Theme, available for a one-time fee of $99.95.

Daily Dish Pro is another food theme for WordPress and it’s perfect for your first food blog. Check out Brunch Pro Theme, available for a one-time fee of $99.95.

Brunch Pro is yet another possible option, a lighter theme for food blogs and food magazines. Easy to use and to read. Check out Brunch Pro Theme, available for a one-time fee of $99.95.

5. Choose the best plugins for your food blog

After setting up your hosting, domain name, and WordPress theme, it’s important to equip your blog with the best plugins for WordPress.

A plugin is a software component that adds specific functions to your WordPress site, enhancing its capabilities and functionality. You can install plugins directly from the WordPress dashboard and manage them easily from there.

There are many different plugins available for WordPress, each with its own strengths and features. Some popular plugins for food bloggers include recipe plugins that allow you to easily create and share recipes, social media plugins that help you connect with your audience, and SEO plugins that optimize your content for search engines.

When selecting plugins for your blog, it’s important to choose ones that align with your goals and needs. Be careful not to install too many plugins, as this can slow down your site and potentially cause conflicts. Instead, focus on installing a few high-quality plugins that will enhance your blog’s functionality and improve your readers’ experience.

These are the basic plugins we recommend for your food blog:

  • Yoast SEO to optimize your food blog to rank better in Google results. Bear in mind: this plugin won’t change your effort with SEO; it will just help you a little bit.
  • WPForms to create easy forms (for email sign-ups, contact requests, etc)

You then may need these plugins for better customization:

  • Tasty Recipes: this plugin will help you format the recipe in an easy, SEO optimized, and user-friendly way. It’s a paid plugin but if you want to get serious with your food blog, this is a well worth choice.
  • Tasty Pins: this plugin is designed to optimize images for SEO and for Pinterest. It’s easy to understand and very user friendly. Even if it’s a paid one, we highly recommend it!

Based on your “business model” and your needs, you may need other plugins that you can find here.


6. Start Blogging… almost!

Once you’ve completed all the necessary setups, you’re ready to start blogging! But before you dive in, it’s important to fully customize your theme to ensure that it represents you, your brand, and your content in the best possible way.

Start by designing your homepage in WordPress, making sure to include the following elements:

  • A clear call to action that directs visitors to different pages of your food blog
  • High-quality pictures that accurately represent your brand and the content you produce
  • A section featuring your latest articles or blog posts

In addition to these elements, don’t forget to create an “About Me” page that explains who you are and what makes your food blog unique. You don’t need to share personal details if you’re not comfortable doing so, but be sure to provide readers with a compelling reason to follow your blog and engage with your content. By taking the time to customize your theme and create engaging content, you’ll be well on your way to building a successful food blog that resonates with your audience.

Finally, don’t forget to create a Contact Page that includes an email address for visitors to reach you, as well as links to your social media accounts. This will help you connect with your audience and build a community around your food blog.

With all of these steps completed, you’re ready to start creating content and building your audience. Remember to focus on producing high-quality, engaging content that showcases your unique perspective on food and cooking. By staying consistent and committed to your blog, you can build a successful platform that inspires and informs your readers for years to come.

How to Become a Successful Food Blogger

To ensure the success of your food blog, it’s important to take the following steps:

  1. Develop a content strategy for your food blog, create a content calendar, and stick to it. This will help you stay organized and ensure that you’re producing high-quality, engaging content consistently.
  2. Select the social media platforms that align with your content strategy and goals, and use them to promote your blog. This can include platforms such as Instagram, Facebook, Pinterest, and Twitter.
  3. Build an email list by offering a newsletter or other incentive for readers to sign up. This will allow you to stay in touch with your audience and promote your content directly to their inbox.
  4. Determine how you want to monetize your blog, whether it’s through advertising, affiliate marketing, sponsored content, or other means. Be sure to implement your chosen monetization strategies in a way that aligns with your brand and values.

By following these steps and remaining committed to producing high-quality, engaging content, you can build a successful food blog that resonates with your audience and generates income over time.

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The Best Way to Grow Your Food Blog

Growing a food blog is complicated and requires dedication and time: that’s why we strongly recommend you enroll in Food Blogger Pro to learn how to start, grow, and monetize your blog. The program has been designed and launched by two food bloggers, and it costs less than $1 a day, payable on a monthly or yearly basis. What does the Food Blogger Pro include?

  • Unlimited Access to 300+ Training Videos
  • Private Community Forum
  • Monthly Live Q&A Calls
  • Monthly Happening Now Video Updates
  • Advice from Industry Experts
  • Discounts on Recommended Products

You can cancel your membership at any time!

Food Blogging Frequent Questions

Is it too late to start food blogging now?

While it’s never too late to start a food blog, it’s important to recognize that getting traffic, growing an audience, and earning income from food blogging can be difficult and time-consuming. Therefore, it’s crucial to consider your “why” when starting a food blog. Ask yourself what unique value you bring to the industry and why people should read your content. There are resources, such as this list of books for freelancers, that can help you define your purpose and stay motivated.

How many recipes do you need to start a food blog?

Typically, it’s recommended to launch your food blog with 10-15 recipes, depending on your topic, to provide readers with initial content. Following this, it’s essential to create a content schedule and aim to add several recipes each week for at least a few months.

What makes a food blog successful?

A good food blog can provide a variety of benefits to its readers. Firstly, it gives suggestions by providing ideas for recipes, cooking techniques, and meal planning. These suggestions can help readers expand their culinary skills and explore new flavors and ingredients.

Secondly, a good food blog solves problems by addressing common cooking challenges and offering solutions. For example, a food blog might provide tips for reducing food waste, cooking healthy meals on a budget, or preparing dishes for those with dietary restrictions.

Lastly, authenticity is key to a successful food blog. Authenticity means creating content that is true to your voice and perspective, rather than simply following trends or trying to appeal to everyone. An authentic food blog can build a loyal following of readers who value your unique perspective and expertise in the culinary world.

Does food blogging really pay?

There are numerous misconceptions about earning an income from food blogging. While it’s possible to make money, it necessitates a well-planned strategy, dedication, and a specific objective. If you want to monetize your blog, you’ll need to decide which model to use, such as advertising, affiliate marketing, or partnerships. Keep in mind that food blogging can be lucrative if you invest time and effort and have a clear understanding of your desired outcome. Additionally, keep in mind that success may not be guaranteed. Therefore, it’s important to remain realistic and invest in your project to increase your chances of success.

Can I start a food blog in a simpler way than this?

You can. You can use a service like Weebly, just to name one, to create your site and get everything ready without knowing absolutely nothing about WordPress Themes and technical stuff.

Starting a Food Blog is amazing!

If you’ve read all this guide, you’re ready to start your food blog and bring your passion in front of thousands of people.

If you feel confused and overwhelmed by all this information, contact us: we can help you set up your blog or plan your editorial calendar, or even shape your strategy to make sure your blog will be a success!

Disclaimer: This post contains affiliate links, which means that we may receive a small commission at no cost to you if you purchase through a link.

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